The Power of Internal Marketing Research Paper Example | Topics and Well Written Essays - 1500 words

The Power of interior Marketing - Research Paper ExampleInternal marketing dictates that excellent marketing departments, by no means, are the guarantee of extraordinary value cornerstone for the customer. In fact, any organization, where employees point out at the marketing department by saying that They do the marketing, might not ever be able to realize its potential (Knudsen, 1995). Only when employees startle understanding that the goal of achieving customer satisfaction, through value creation, is the job of all employees, the high society becomes a dainty market organization (Lauer, 2010 Boone and Kurtz, 2011).Consider the example of a crime President of Marketing at an air passage company. He has adopted a market penetration strategy and intends to do the same with cleaner cabins, visit fares, better-trained crew and providing better quality food, which lead to customer satisfaction, customer retention and word of mouth advertisement. However, the Vice President is he lpless in this case because the catering department serves food of average quality in order to keep the costs down. The human resource department does not care if the crewmembers are complaisant enough. The maintenance department is indifferent about high quality and constant cleaning and just focuses on ordinary services. Furthermore, the finance department has been increasing the fares in order to improve the liquidity position of the company (Cahill, 2008).